The CEW Awards, the Oscars of beauty, take place on April 27th. Superdrug's Director of Beauty Sara Wolverston picks her favourite products.
1. Olay Regenerist Flawless Skin Cream SPF 30
Every beauty professional knows that keeping skin safe and protected from the rays of the sun is worth a huge amount of corrective creams. This Olay Cream, £19.99, gives high sun protection, plus is packed with anti-ageing ingredients too.
2. Make Up Academy
Make Up Academy is a brand which offers trend-led colours and products at a rock bottom price. MUA has been entered into Best New Brand in the CEW Awards and it really has revolutionized budget beauty on the high street. Prices start at £1
3. Dr Darren McKeown Tri-Mineral Microdermabrasion Mask
It was great to see Dr Darren McKeown’s Tri-mineral Micro Dermabrasion Mask, £21.99, is nominated in the Best New Skincare Treatment Product. This mask promises younger, fresher-looking skin, with added radiance boosting black tea extract to improve luminosity and clarity, proline amino acid and waterlily extract to soothe the skin. These specialist treatments are akin to having a salon treatment in your own home and something you can really trust from experts.
4. Optimum Super Antioxidant Grape SPF15 Day Cream
Entered into the Best New Everyday Skincare category this day cream, £12.99, offers cutting edge skincare at a high street price. It’s one of the best selling moisturisers at Superdrug.
5. Gosh Cream Primer
A real beauty insider’s tip is the use of primer to create the perfect canvas for makeup, and GOSH has done its best to spread the primer word. Primers are the best selling products in the GOSH range and this new cream primer, entered into Best New Make-up Product Face will make make-up last and last.Gosh Cream Primer, £13.99
6. Neutrogena Hand Cream
Entered into Best Classic Beauty Product category, Neutrogena Hand Cream, £3.59, really is a classic for a huge amount of women.
7. Max Factor Ageless Elixir 2in1 Serum and Foundation
Everyone loves products that have a dual purpose as they save time and money. This Max Factor base, £9.99, is nominated Best New Make-Up Product Face and it offers great coverage as well as anti-ageing benefits.
8. Lipcote
Another entrant into the Best Classic Beauty Product category Lipcote, £3.19, stands alone as THE product lipstick lovers cannot live without. When trends show lipstick is back in fashion at the expense of glosses, we don’t just see sales of lipstick rise, but Lipcote too.
9. Rimmel Lasting Finish Lipstick By Kate
And joining Lipcote in my top ten has to be lipstick. Rimmel’s Kate Moss Lipstick, £5.49, has been entered into the Best New Make-up Product Eyes or Lips category and offers a supermodel’s take on the classic red.
10. John Frieda Frizz-Ease 3 DAY Straight Spray
John Frieda is famous for fighting frizz and this straightening spray, £6.99, entered into Best New Haircare/Styling/Colouring Product, was the first straightening product to promise. As well as showing real innovation in hair care, John Frieda Frizz-Ease 3 DAY Straight Spray gives women what they want.
11. Sara Wolverston
Sara Wolverson is Superdrug’s Director of Beauty and has been with the company since 2009. Before then Sara was the Category Manager for beauty at Sainsbury’s. There isn’t anything Sara doesn’t know or love about the world of beauty. “The CEW evening is a great way to try new products" says Sara but also to get a real feel of up and coming brands that aren’t so widely recognized. I’ve picked my top ten products that I spotted during the CEW demonstration evening. “Now after the fun of the demonstration evening the hard work begins for members as we will spend the next few weeks testing as many products as possible in order to cast our votes for our favourites.”
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